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Hoodoo - Our take.
Posted by Chris Morley

It’s been an interesting few weeks in the industry. I can’t be alone in finding the HP-Voodoo acquisition to be a bit surprising.

When Dell acquired Alienware earlier this year, it was one of the worst kept secrets in the industry. But in general it just wasn’t that surprising. That acquisition was a major multinational buying a large competitor.

We’ve never considered Voodoo to be a significant competitor. Before this acquisition they were playing in a very small niche of a fragment of the overall gaming market. They never made it – part of why the acquisition happened. Through this acquisition, HP now has a gaming brand – it’s a different ball game and we take it very seriously. A lot has been made about HP’s mega billion dollar budget. But we couldn’t happier about this and here’s why:

  1. anything that draws more attention to the gaming space can only help us.

  2. we’ve experienced a marked increase in sales of our high end gaming systems since the news broke. This tells me that all the people who cried foul and told Voodoo they were selling out and cheapening their brand – well, they’ve put their money where their mouth is.

  3. we’re already working on the kind of new, broad sweeping innovations that will keep us on the cutting edge of the industry.

Further out

  1. this just makes us stronger. It accelerates our plans for large scale innovation in terms of product design and the future.

  2. this news changes our competitive landscape in ways we won’t feel for a while.
We know we are going to win this space
  1. we have the technology and the right people to develop it.

  2. we have the best support in the industry – 24/7, US-based, in-house. This is something none of our immediate competitors can offer because of their size.

  3. we’ve made it to the scale that Voodoo (and others) haven’t been able to overcome. This is an incredibly tough industry and the fact that we’ve made it this far means we’ve done a lot of things right. That’s not to say that we haven’t made our share of mistakes. But as we move forward, we’re going to continue to build on the values and practices that have gotten us where we are today. And I know that these same values and practices are going to take us far into the future.

  4. we run a lean operation with everything focusing on products and our customers. We don’t have a multinational corporate parent to answer to or seek approval from.
[10.25.2006 @ 5:28 PM]  [3 comments]  [Digg it]

Velocity at Digital Life
Posted by Kate Ashley - Executive Director, Marketing & Retail Channel

Randy and I recently returned from a trip to Digital Life in New York. The consumer trade show – now in its third year – is starting to come into its own. It’s an interesting mix of major industry players that’s geared to spark interest in new holiday product offerings.

We arrived at the show just before the press-only showing opened Thursday morning. While a lot of our competitors spend heavily on a lavish booth, celebrity guests, and crazy costumes, we’ve found that it’s been much more successful for us to use the show as a way to take advantage of the wide and disparate array of people grouped together and meet with our vendor partners, the media, and other industry players. Not having a booth gives us a lot more freedom to experience the show and more flexibility as well.

But even though we were booth-free, we did enjoy a great presence at the show. Velocity Micro showcased its trademark high performance systems in booths for Microsoft, Intel, NVIDIA, and PC Magazine. I snuck around during the press event to get pictures – once the doors opened to the public, it was too hard to get a shot – people were always crowded three and four deep around the systems, checking out the award winning gaming and power of our work.

One particularly memorable moment at the show was meeting up with Ravi Sood again. The Voodoo exec was hanging around HP’s booth, drumming up interest in their recent acquisition. We chatted for a few minutes and congratulated him on the deal (more to come on that – including our thoughts and analysis of HP-Voodoo - in upcoming posts). We’re happy for them to keep duking it in that super rarefied extreme niche while we grow in the high end of the mainstream.

It was a great show for us. We met with top level executives from our partners to discuss some very exciting new technologies coming out before the holidays. Expect a post from Chris soon on these new developments.

Check back soon too to catch our perspective on the positive rush of acquisitions sweeping the PC landscape and our particular analysis of HP-Voodoo (or Hoodoo, as we have heard it called).
[10.19.2006 @ 4:30 PM]  [0 comments]  [Digg it]

Introducing the Velocity Micro blog
Posted by Randy Copeland - Founder

Welcome to the Velocity Micro blog. I’ve launched this blog as a way to communicate directly with customers, PC enthusiasts, and friends in the industry. I’ll be writing about new Velocity Micro product development, giving my insight on industry news and announcements, and keeping you updated on the latest with Velocity Micro. Joining me on the blog will be other Velocity Micro team members, including Chip Lowell, Kate Ashley, and Chris Morley.

We’ve been working on the development of this blog for a long time now to make sure that it speaks to the industry and our role in it, instead of becoming my personal pulpit.

In the past few years, Velocity Micro has grown by leaps and bounds. The company has gone from being a small boutique player to one of the most highly regarded, innovative PC makers in the industry.

We’ve formed close relationships with our vendor partners that give us access to launch product technology that enables us to offer our customers the most advanced and powerful PCs on the market. Velocity Micro entered into a retail partnership in mid-2005 with Best Buy, which has let us introduce our award winning PCs to a much broader audience. This past July, Velocity Micro was the first PC maker worldwide to introduce Intel® Core™ 2 Duo based systems on retail shelves.

Firsts like these are some of the reasons why I think it is time to get Velocity Micro’s voice out there.

As most industry watchers will tell you, the PC landscape has changed dramatically in the last year. We’ve witnessed two of our boutique competitors get bought up by multinational OEMs… to what effect no one quite knows for certain.

I am committed to providing a premium experience to PC enthusiasts and will never compromise my values. I will always make the kind of high performance, premium technology, and expert support that have made Velocity Micro an enthusiast favorite and won more than 30 Editors’ Choice awards.

Please bookmark this blog and check frequently. Expect to see new posts from myself and other Velocity Micro team members every couple days. We’ll keep you updated with breaking news, new product announcements and industry insight.

Thanks for joining me on this new adventure!

PS - Kate Ashley will be posting next with a wrap up and analysis of Digital Life.
[10.17.2006 @ 4:54 PM]  [5 comments]  [Digg it]

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